Prev Next

Responsive design relates to websites that are created with a variety of devices in mind. Responsive websites are much more than just ‘mobile friendly’; they work on all platforms, from desktops and laptops to tablets and mobiles, intuitively adapting their appearance depending on the device they’re being viewed on. 

Responsive design has quickly become ‘best practice’, and there are a several compelling reasons why smart businesses should adopt it sooner rather than later.


In late 2014, research from Comscore revealed that more people are now using mobile devices to access the Internet than desktop computers. That represented a significant tipping point for Google, who as of April 2015 are now rewarding responsive sites with a higher ranking in their search results. Considering around 93% of all searches conducted in New Zealand (and 67% of all global searches) start on Google, this is a big deal. 

Search Engine Optimisation, or SEO (the practice of improving the performance of your site in online searches) is easier with a responsive design. Businesses who run both a ‘traditional’ website and a ‘mobile friendly’ one are essentially operating two separate sites, and have to build relevance for each. A responsive site, however, is one website, with one presence online. 


Responsive design is really all about enhancing user experience. There’s nothing worse than whipping out your phone to check a quick fact, only to land on a site that is virtually impossible to use or read on anything other than a desktop computer with a large screen. Due to the fact that websites built using responsive design adapt to each user and device, the experience is a much smoother and more enjoyable one. This invariably leads to more repeat visits and, most importantly, higher conversion rates. 


Those same people who are battling to make a regular website and a mobile friendly one rank well are also spending twice as much time updating their sites, having to individually load content on to each platform every time they make a change. Not the case with a responsive site. Because your responsive site is a single site that automatically adapts to display across all devices you only have to update content once and you’re done. 

At the end of the day, responsive design is the way of the future. Quite simply, if you want to connect with your audience you need to be where they are – and they’re on mobile devices. 

The digital space will continue to evolve, and it’s responsive sites that will thrive as new devices emerge and new technologies are introduced. 

If you have any questions or would like to learn more, just contact us.