Hacks not only harm your website but also have a negative impact on Search Engine Optimisation (SEO).
Why is Web Security Important?
With an increasing number of websites being hacked and used for spam website security is incredibly important. Even if you notice that your website has been hacked (which isn’t always easy) considerable damage may have already been done to your site.
What is the Impact on Search Engine Optimisation?
Google’s job is to provide a great user experience for searchers.
Therefore, Google doesn’t like spam.
If Google finds your site has been hacked and used for spam, you will most likely end up blacklisted and have your site de-indexed from the search results page. This will lead to a dramatic drop in traffic.
Recent algorithm changes show Google is working tirelessly to remove spam.
“We are aggressively targeting hacked spam in order to protect users and webmasters.
The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results displayed, reducing the number of results shown.
This is due to the large amount of hacked spam being removed, and should improve in the near future. We are continuing tuning our systems to weed out the bad content while retaining the organic, legitimate results.”
Read more here.