Antarctica New Zealand SilverStripe Upgrade
Antarctica New Zealand is the government agency charged with carrying out New Zealand’s activities in Antarctica; supporting world leading science and environmental protection.
The vision: Antarctica and the Southern Ocean – valued, protected, and understood.
“We work to ensure that Antarctica’s environment continues to be protected, that scientists are supported to find the answers to complex scientific questions, and that science outcomes are communicated back to policy makers and the public."
Antarctica New Zealand is about its people, a philosophy that perfectly aligns with our user-centric approach to web development. For us it’s about creating solutions that let users have the flexibility and usability to communicate the message quickly and easily.
As we embarked on the development project with Antarctica New Zealand we spent a considerable amount of time with their team. We mapped out goals and then built the user experience around desired outcomes.
Some of the core deliverables for the project were:
• Provide resources and information to raise environmental awareness and inspire the community
• Leverage and showcase the rich resources managed in Antarctica New Zealand’s Digital Asset Manager
• Communicate and demonstrate the organisation’s internal values
• Create a hub to educate, Inform, engage and collaborate
Because the core message is so poignant and impactful we developed a project methodology with the flexibility to communicate the site's key themes whilst still maintaining the highest standards of scalability, SEO and usability.
To do this we developed several user personas and mapped these to a more natural site structure. We also made sure we leveraged the striking imagery, flexible design structures and interactive media.
Execution and Results
The result is an engaging site that presents information in a contextual, user-centric manner.