Creating a clear path for the customer to travel down.
Refining customer journeys
Health and Comfort Footwear approached us to redesign their Birkenstock website so that it provided an engaging experience that was easy to use, and attracted and retained customers. The main success criteria for this redevelopment would be an increase in sales and brand awareness of the products on offer.
E2 redesigned the Birkenstock website for responsive design and presented a refreshed and attractive look and feel to the site. In addition, user journeys were both simplified and optimised based on the objective of drawing customers to where they want to be, fast!