A visually compelling site that drives consumer action.
Bold imagery to inspire, clear calls to convert
The award-winning Black Cat Group is an eco-tourism pioneer and is internationally recognised as one of the New Zealand tourism industry’s real success stories. They needed a website that captured the essence of their cruises; one which was visually engaging and user-friendly. It also had to drive customers to the site, and make it easy for them to book and pay online.
We opted for a responsive design to cater to the increasing number of mobile users accessing the site, and used bold hero images and video content to inspire their audience. Clear calls to action prompt visitors to make a booking, while a streamlined process ensures they’re only ever a couple of clicks away from confirming their tour.