E-commerce Solution for Tile Direct

Tile Direct is the leading Porcelain & Ceramic Tile retailer in the South Island and has been retailing floor tiles, wall tiles, and associated products to leading tilers, building companies and the public for 12 years.

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Tile Direct approached E2 Digital looking for a more flexible web solution than what was currently in place.

The new website needed to integrate with their internal product management software and allow the Tile Direct team, including its stores, to easily manage products and content. It also had to drive leads to individual stores based on customer location preferences.


Tile Direct and E2 Digital agreed that Magento was the CMS that would deliver the desired requirements. It provided seamless integration with Tile Direct’s product management software, keeping product and stock synced online and allowing store managers across New Zealand access to only the backend management features they require.

Magento also allowed E2 Digital's design and development teams the flexibility to build a custom solution that met the Tile Direct brand guidelines and insured customers who interacted, either instore or online, enjoyed the same brand experience.

Execution and Results

The outcome is a website that showcases the brand and its extensive product range, and provides the business with a new sales channel.

Tile Direct