Search Engine Optimisation
Improving SEO (Search Engine Optimisation) is one of the most cost-effective things we can do to enhance your business – it’s the secret to boosting not only traffic to your site, but enquiries and conversions as well. We pay close attention to both on-site SEO (everything from the design of your site to the performance of its host) and off-site SEO, including social media and link building.
We’ll guide you as you navigate the world of social media, explaining why certain platforms are better suited to your business and helping you develop a tone of voice that reflects the unique personality of your brand. We’ll show you how to establish trust and utilise the insights these platforms offer up, and work with you to build a legion of fans who love to follow, share, and talk about your brand.
Advertising & Paid Traffic
We’ll look after your entire paid advertising campaign, handling everything from the initial planning and account creation to the research, text development, optimisation and bid rate management that contributes to a successful campaign. Of course, we’ll also make sure your paid search campaign complements your other marketing activity, and accurately reflects the essence of your brand.
SERP Tracking & Reporting
Tracking your position on results pages not only provides valuable insights, but also creates a benchmark for future marketing endeavours. Monitoring the performance of both keywords and landing pages is a concrete way to analyse the success of your SEO strategy, and helps us identify opportunities for growth while measuring return on investment (ROI).
Analytics are reporting tools that allow us to monitor the performance of everything from your website to your digital marketing campaigns. They show us how people are interacting with you online – who’s opening and responding, who’s clicking and buying, and, of course, who’s doing none of these things. This shows us what’s working (and what’s not), and helps us create digital strategies that get maximum return on investment.
Google’s search algorithm is extremely complex and frequently changing, but performance can be greatly enhanced by regularly reviewing and analysing the effectiveness of both your SEO and your link profiles. Our website audits are designed to help us identify areas for improvement, arming us with the insights we need to develop action plans for the ongoing development of your digital assets.
Email marketing has huge reach and is incredibly effective, particularly when it comes to customer retention. It’s the most direct line of communication between you and your target market, and is a great way to build trust and credibility, as well as promoting products and offers. It provides fantastic return-on-investment (especially for conversion-based campaigns), and is easy to both track and measure.